Klout- A Constant Struggle

I was just reading a PR Squared blog post in which Todd Defren discusses Klout. It made me wonder if all my social media efforts of the last few weeks and my recent interest in blogging have had ANY impact at all on my Klout score. I mentioned in an earlier post that my score was in the 40's and I was influential about moms and beer.

Defren's post laments a bit about the short fallings of Klout, and I think I can certainly add to that. My Klout score is now 51. I am officially considered a specialist. I've spent the last month and a half blogging about communications based ideas, and STILL I am influential about moms and beer.

 

I'm not sure if this is a sign that I should change my blog to be all about moms and beer, or if I should be proud that despite my apparent expertise, I am still a successful young professional. I could apply the PR spin to the importance of a work-life balance. To be fair, I am a college student. The beer part makes sense to me. It's the "moms" part that has me completely baffled.

I guess I'm just going to look at it this way-- There are Frat houses filled with college boys that would give anything to be so influential about moms and beer, so let the jealousy commence.